The world of luxury is not just an image of opulence and refinement; it is a vibrant universe of passions, stories and innovations, where entrepreneurs, creators and professionals dedicate themselves to building memorable experiences. The Lusso 360 podcast, hosted by Arianna Alessio and Trudy Berger, aims to explore this universe through intimate conversations with the protagonists who, behind the scenes, make all this possible.
In each episode, lasting approximately twenty minutes, guests tell their stories and visions, offering a unique look at an ever-evolving sector.
The second season of the podcast featured prominent figures in the luxury scene as guests, including Massimo Baldo, Vice President of Europe of The Palace Company, a hotel group known for its luxury hotels and resorts, including the renowned Baglioni Hotels & Resorts brand. During the conversation, Baldo underlines the inestimable value of Italian culture in hospitality, highlighting how it contributes to creating extraordinary experiences for guests. He also shares his responsibilities as vice president, revealing how much time he spends visiting properties and how his role intersects with the team’s work. Talent selection emerges as a crucial issue; Baldo discusses how to identify and grow the potential of people within the company, highlighting the importance of careful preparation in the pre-sales, sales and post-sales phases. Finally, it highlights the power of Made in Italy, a value which, applied to the service industry, generates extraordinary results.
Another memorable episode is the one with Lucrezia Buccellati, Co-Creative Director of the prestigious high jewelry brand Buccellati. Lucrezia explores the differences between the European, American and Asian markets, analyzing how these variables influence consumer behavior and purchasing preferences. The conversation focuses on the importance of storytelling in creating an emotional connection with the customer and on the challenge of preserving the brand’s DNA, passing it down to future generations. With a contagious passion, Lucrezia talks about the jewelery creation process, from the initial concept to the final creation, highlighting the precious artisan techniques that date back to the Renaissance and the importance of sustainability in production.
A wonderful episode dedicated to tailoring and Made in Italy tells the story of Kiton, an iconic brand of Italian tailoring, through the eyes of its CEO and creative director, Antonio De Matteis.
De Matteis discusses Kiton’s philosophy, summed up in the motto “the best of the best +1”, which reflects the brand’s commitment to excellence. He talks about the Kiton Tailoring School, a pioneer in the industry, and the importance of hands-on training to build a solid legacy. With an analysis of new purchasing habits, De Matteis also offers a look at the women’s collections, underlining how the brand is adapting to the demands of an evolving market.
Lusso 360 is not just a podcast; it is a fascinating journey into the beating heart of a sector that continues to amaze and innovate. Each episode offers not only valuable information, but also inspiration, revealing the passion and dedication that drives luxury professionals. Listeners can find the podcast on Spotify, Apple Podcasts and Amazon Music, to immerse themselves in these engaging conversations and discover the essence of a world where every detail matters and every story deserves to be told.